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Branding is more than just a fancy logo; it's the heart and soul of your brand and the sum of all the experiences a customer has with your brand. Skapa helps you define your brand's essence, core values, and target audience. In essence, branding is an ongoing process of building and managing the perception of your company in the minds of your target audience. It's an investment that can pay off in the long run by helping you achieve your business goals.